Clockwise priority linkage

Clockwise priority linkage takes into account the way a user will scan a piece of information. In most scenarios, a user will look at a picture first, then header and then paragraph if the last two were of interest. So we use this logic to affect how links appear; increasing legibility depending on the situation.

Therefore, links are turned on (changed to the link colour) and placed accordingly (see below for examples). Consistency of functionality remains the same but the look changes accordingly. This will increase legibility as information and colours adapt to their situation.

Image + Title + Paragraph

The double chevron uses the link colour even though the title is also a link but it is not styled – this is to allow data to be read easily.

Image + Title

In a situation where there is only an image and title. The title uses the link colour.

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Further information

Date
Thursday 18th of March, 2010
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UX

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